SMTP To Increase WordPress Email Deliverability
SMTP To Increase WordPress Email Deliverability
We live in a day and age where people are constantly on the move and perennially busy. This means that every second is precious and no one can afford to waste it on what is seemingly irrelevant thus the spam option on email service providers. The unfortunate thing about spam is the fact that sometimes important information ends up undelivered to your intended recipient leading to miscommunication. This is a challenge that most wordpress email users have to deal with. The good news is that with SMTP, this is no longer something worth sweating. Below is all the information you need about this email format and how it will help to ensure that your recipients get the emails and remain in the loop at all times.
What is SMTP?
Simple Mail Transfer Protocol (SMTP) is a text-based protocol that relies on server connections between the email sender and recipient for direct and reliable transmission. It is one of the most popular email protocols and with the reliability and transmission accuracy that is guaranteed, it is not hard to see why.
SMTP comes in handy when applied as the key protocol with WordPress emails as it bypasses spam filters for improved deliverability. This ensures that the intended message reaches the intended recipients quickly and without any interferance. That makes SMTP WordPress emails perfect for official communication between businesses and their employees or clients.
SMTP vs PHP
PHP, on the other hand, refers to hypertext preprocessor which is a scripting language used in programming. It is one of the most commonly used email forms allowing fast sending and reception of text format emails.
Unlike SMTP however, there is an increased chance of PHP emails ending up in spam storage. One reason for this is a lack of compatibility with plug-ins used to automate the email sending process to contacts. PHP emails are also more susceptible to blockage by spam filters than SMTP. Therefore, in spite of their general effectiveness, PHP emails take a back seat to SMTP which ensures that the recipient always gets the emails and notifications.
Plug-Ins To Use With SMTP WordPress Emails
By definition, a plug-in is a form of software that is added to an existing program to add a feature that wasn’t there before. In WordPress emails, these are usually added to offer services such as automation, contact form management, and even metrics tracking. When using SMTP, there are 2 main plug-in softwares applied.
WP mail SMTP plug-in
WP mail SMTP is specifically designed for WordPress emails and has been the go-to plug-in software for a long time. It is s standard design plug-in for emails whose primary purpose is to allow management of email contact lists.
Postman SMTP plug-in
This plug-in may not be as prolific as WP mail but it is without a doubt the better option. Like WP mail, it allows management of contact lists for automatic email and notification sending. In addition to this basic function, Postman SMTP plug-in also notifies you as the sender in case of errors or hindrances in the email transmission process allowing you to make necessary changes. It is easy to set up and easy to use making it the best plug-in to use with SMTP WordPress emails.
How To Set-Up Postman SMTP Plug-In For Use
When setting up your SMTP WordPress email, the first thing that needs to be done is configuring the plug-in to the host server. Below is a step by step guideline on how to do this:
· STEP 1- Install the plug-in
Plug-ins for WordPress emails are available on the wordpress.org website. All you have to do is to select the one you want and click download. For SMTP, the Postman SMTP plug-in is the best choice with all the features and pros described above. Once it is downloaded onto your computer, you only need to activate it to get it ready for the next step in configuration.
· STEP 2- Click on start wizard
Once the plug-in is activated, a pop-up window with a �Start Wizard’ command will appear. Click on this button.
· STEP 3- Set up the sender’s account
The first step in actual configuration is setting up your account as the sender. In this case, all you have to do is to enter the address you will use to send the email and the name that recipients will use to identify and address you with. Once all the information is entered and verified, click on next to continue.
· STEP 4- Enter the server details and choose hostname
In this step, you will have to either access or open an email account on the host server you wish to configure the Postman Plug-in with. Once this is done, you will then have to locate the hostname by accessing the Secure SSL/TSL settings menu. The name is usually represented by the outgoing server name. Finally, you will get a list of names and numbers to choose from on the cPanel available. The one with a corresponding SMTP port number should be your host server name.
Add your outgoing hostname
Set Up Mail Client. If you haven’t currently set up an email account, you can do that from within cPanel:
Then, scroll down to Setups and also find the Protected SSL/TLS Setups. Your outward bound hostname is the URL by the Outgoing Server choice:
When you enter your outward bound hostname, Postman will analyze it as well as give you a listing of alternatives to select from:
· STEP 5- Come up with a username and password
Finally, you will have to set up a username and a password to go with it that will allow you to access you’re the sender’s account to manage the emails and the contacts.
STEP 6- Send a confirmatory email
The final step is testing the set-up to ensure that everything was configured in a satisfactory manner. In this case, you can select �send trial email’ from the final page on the Postman SMTP set-up wizard. If the configuration is done right, then you will receive the email. If not, you will have to start over again and make necessary changes until you are successful.
Whether it is an internal memo for your employees or a password reset email for your website subscribers, you can rest assured that SMTP will get your message not only delivered but also done so in a timely manner. The information above should help you understand what it is, how to install it and how to work with it for the good of your business or brand. That way, you don’t have to worry about important information ending up in your employees’ or customers’ spam box and subsequently in the email trash can.